BEFORE & AFTER BROCHURE DESIGN
GENCARE RETIREMENT LIVING
To appreciate this case study, you have to see the "before." GenCare Lifestyle owns four progressive retirement & assisted living communities in the Puget Sound and is building a fifth -- their flagship location on Point Ruston in Tacoma. The sales office is opening in October 2018, and they wanted to give their collateral material for the new property a face lift (in keeping with the very upscale, urban, and built-green community it is being developed within). Pinpoint is working with GenCare to elevate their printed brand experience for the Point Ruston Property, and then will circle back to do the same for the original four. Below is the full case study, starting with the "before" -- showing round "1" revitalization -- and ending with the final round. This project came together in two weeks, start to finish.
THE "BEFORE"
FIRST DRAFT BRAND REFRESH
FINAL ROUND
